If you’re a sports fan you more than likely have heard of LaVar Ball, father of Lonzo, LiAngelo, and LaMelo Ball. All three kids are rising basketball players. The oldest, Lonzo, is a freshman at UCLA (University of California-Los Angeles) and projected to be a top pick in the NBA draft.
Everyone is talking about the Ball family because LaVar Ball said that his son, Lonzo, is better than Steph Curry. LaVar even went as far as saying that he could beat Michael Jordan one on one, yes MJ the GOAT. Regardless of the antics I can’t help but to admire LaVar’s guerilla marketing skills with his brand, Big Ballers Brand (BBB).
Guerilla marketing is a low-cost unconventional marketing tactic to yield maximum results. LaVar is using a serious guerilla marketing tactic because whenever you see LaVar on television you see the BBB shirt and hat and it worked because it got me to the BBB website to check out the gear.
LaVar is using guerilla marketing to it’s finest to market BBB. Let’s just hope all the talking about his sons will produce results in the NBA. But if it doesn’t at least the world knows Big Ballers Brand.
Educator, business, and blogger on things that matter in life. Follow @joseful